Promote yourself online by NOT talking about yourself
Talk to people. But I mean really talk to them. Building a web presence is a lot like building your offline reputation; it’s a long term effort. Reaching your online publicity and traffic goals involves understanding the user perspective – give them things they want, and they will remember you for it. Give them what […]
Starting a facebook group is not a social media strategy
First, a story: Almost a year ago, I met with representatives from one of Israel’s leading television and media networks, who had the backing of a prominent philanthropist to implement a social media strategy for Israel’s 60th birthday. Someone had recommended that they meet me, and I prepared a comprehensive presentation about what I called […]