Sphinncon Israel: overview and my presentation on WordPress as social media and SEO hub

Yesterday was the second time Sphinncon took place in Israel. Sphinncon is “a version of the Search Marketing Expo (SMX) Conference, but tailored as more of a low impact and more social gathering for search marketers” (taken from the event booklet). Barry Schwartz from Search Engine Roundtable, Search Engine Land, and RustyBrick, was the organizer, […]

New! Course on Social Media Marketing for businesses

After a long break I’ll be giving a course on social media marketing for businesses on Sept. 23 and 30. The course had filled up already, but we’ve moved the venue to a bigger room so we have 5 spaces left for anyone interested. The course will take place in the Sandisk offices in the […]

Social Media Secrets – presented at IBM for SSVN event

This past Wednesday, July 8 I was privileged to be the “keynote speaker” (I find that term kind of amusing, thus the quotation marks) at IBM for the latest SSVN (The Startups & Societal Ventures Network) event. The challenge of talking to a large group about social media is trying to make sure that the […]

4 steps to a really professional blog (RPB)

More and more professionals are starting their own blogs. There is a growing realization that blogging can help advance a person professionally, or market a business. It helps establish them as thought leaders, create relationships with people they wouldn’t normally connect to, and increase search engine rankings for their corporate sites. But it’s hard to […]

illuminea has a new site design!

Yes, we’ve revamped our website, and it’s about time! If you’re reading this in a feed reader, come on over and check it out. Our old site was divided into two parts: one part was a static site built on old-fashioned HTML, and the second part was the blog, sitting separately on WordPress. There were […]

Join us (and Lorelle) at WordCamp Israel blogging conference

It’s now official – Lorelle Van Fossen (yes, THE Lorelle) is going to be the keynote speaker at the upcoming WordCamp Israel blogging conference! When: Oct. 25, 9am to 4pm Where: Michlelet Afeka – Bney Efraim, Tel Aviv Tel: 1-800-37-37-10 Cost: Free! But you must register to reserve your place. Among the topics to be […]