WordCamp over, now on to next thing: free workshop on blogging and business

WordCamp Israel is over. It was fun and interesting, and you can read my complete review of the event over here. But, there is no rest for the weary, so it’s on to the next event: this Tuesday I’ll be giving a free workshop on using blogs as a marketing tool. Here’s more info:

The Oct. 30 meeting of the Yokneam Forum of Technical Writers (Elephant) will feature a workshop on “Using Blogging as a Marketing Tool“. Meetings of the Forum are free and open to the public (most are technical or marcom writers, but others are welcome). The standard for presentations and workshops at the Forum is very high because many of the participants come to meetings with a lot of technical and practical experience. The informal atmosphere leads to a discussion format rather than frontal presentations. Meetings always begin with AA style introductions and announcements. Networking is always an important part of the meetings, especially at the start and during breaks.

Location: Yokneam City Hall

Date: Oct. 30

Time: 18:00-19:15

Cost: Free, but you are expected to bring a refreshment to share (New England style potluck) and registration is required

Registration: www.elephant.org.il/headlines/oct_30_workshop_on_using_blogging_as_a_m.html

Join us to learn how blogs can help you take your company’s marketing to the next level. We will cover:

  • What makes a blog a blog?
  • What are all these things we’ve heard about: RSS feeds, trackbacks, pingbacks?
  • What system should we use to blog: we’ll look at blogger, typepad, wordpress.com and self-hosted WordPress.
  • How blogs benefit your business: increase search engine rankings, control your online brand, strengthen customer loyalty, and more.
  • Blog writing strategies: how often should we post, what should we write about, how long do the posts need to be, how do we find new material?

I know Yokneam isn’t the most convenient location, but it’s not impossible, so I really hope I’ll see you there!