You have your demo website up and running – Awesome!
Now you want to enter in all of your content (text, images, videos) so that the site will really look yours. Here are some guidelines to follow so that the process goes smoothly and you end up with a clean, manageable, search-engine friendly website.
If you aren’t entering the content into the system yourself but are sharing it with someone else who will be:
- Keep everything in a Google Drive folder so that it’s accessible by all parties and doesn’t clog up e-mail boxes. If you don’t know how to set one up, we’ll take care of it for you.
- Provide one file per page of content.
- Embed links to existing web pages in the text.
- For links to pages that don’t yet exist or you that you can’t link to directly, use square brackets [ ] or highlighted text or a comment.
- Organize sections of content into folders.
- Keep photos in separate folders.
- Most images should be under 200kb, with the exception of large banner slideshow images. Still, keep the file sizes as small as possible to improve load times.
- If you must send something by e-mail, send as much content as you can at once.
- For faster loading times, compress large files into zip files.
- Perfection is the enemy of progress. Your content doesn’t have to be perfect the first time around. You can easily make edits at any time, even after the website has gone live.
If you will be entering and updating content yourself, the training you will receive typically includes how to:
- Access your website administration area, known as the Dashboard
- Make updates to pages, blog posts and the navigation
- Add images and videos and marking them up properly for search engine optimization and your own management
- Managing users
- Managing orders (e-commerce)
- Follow best practices for content writing
- Use your integrated e-mail blast program, if applicable
It does not include:
- Graphic design
- Social media
- Advanced Google Analytics management
- Advanced search engine optimization